Google says YouTube Shorts has crossed 50 billion daily views

 

Google says YouTube Shorts has crossed 50 billion daily views

All social media companies are in a race to win the short video war and Google is showing some progress against TikTok and Instagram. The search giant said during its latest earnings call that YouTube Shorts has crossed 50 billion daily views. The company previously reported 30 billion daily views as part of its Q1 2022 earnings.

While the growth performance is impressive, the number of views on Shorts lags on Instagram and Facebook. Last October, Meta said that Reels garnered 140 billion daily views across both social networks.

Just like other platforms, YouTube has been pushing users to view Shorts. In November, the company rolled out Shorts on TV. TikTok made a similar attempt to make its app available for multiple big-screened platforms, including Amazon Fire TV, Android TV and select LG and Samsung smart TVs in 2021.

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